Regional premiumisation - Tier 2 and 3 cities are seeing significant consumer interest in premiumisation, driven by rising incomes and adventurous middle-class Gen Z and Millennial drinkersIndian single malt boom - Homegrown brands are now comfortably outselling imported malt scotch in the domestic off-premise, prompting industry efforts to standardise and certify authentic Indian single maltsTrade agreements - Recent FTAs with the UK and EU have slashed steep 150% import tariffs, potentially boosting market access for scotch whisky distillers and European spirits producersKarnataka reforms -
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