Brand owners can make so much more from the gift of giving in global travel retail – Comment

This article was initially published in the February issue of Global Drinks Intel magazine. For details on how to subscribe, click here. One of the main shopping reasons in global travel retail is for gifting; over a third of shoppers cite it as a reason for buying a bottle of wine or spirits. In GTR, this isn't confined to just Christmas or Chinese New Year - it's prevalent year-round with many people looking to purchase gifts both on their outbound and inbound travels. Given its importance in the sales channel, the big question is: are brand owners doing enough to help travellers f