17 August 2021
Convenience chain 7‑Eleven is teaming up with on-demand alcohol delivery company Minibar Delivery to bring beer and wine to consumers in select markets.
The collaboration will kick off in Florida, Texas and Virginia, where approximately 600 stores are participating in the pilot launch. The stores are primarily servicing the cities of Orlando, Tampa, Fort Myers, Miami, San Antonio, Dallas, Austin, Fort Worth, Virginia Beach, Richmond, Norfolk and Alexandria. Minibar Delivery has plans to expand to additional 7‑Eleven markets later this year.
Customers can log into Minibar Delivery’s app or website (minibardelivery.com) and choose from 7‑Eleven’s range of wine and beer to be delivered in 30-60 minutes.
“While delivery proved essential for many Americans staying at home, on-demand ordering and delivery has become an expectation – one that 7‑Eleven intends to meet and exceed,” said 7‑Eleven digital senior vice-president Raghu Mahadevan. “In one year, our delivery footprint has more than doubled, with more than 90% of participating 7‑Eleven stores offering delivery via third-party providers or our proprietary 7‑Eleven delivery app. We are excited to collaborate with an established company like Minibar Delivery to bring our customers quick, convenient delivery of alcoholic beverages and mixers across the country.”
7‑Eleven’s range of beer and wine varies from store to store and includes national brands as well as the retailer’s own wine and beer portfolio.
Recent introductions include Plot + Point Tetra Pak wine, Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines.
“This collaboration with 7‑Eleven gives us the opportunity to work with the most iconic and innovative convenience retailer in the world and expand our presence in Florida, Texas and Virginia, as well as other cities and states in the future,” said Lindsey Andrews, Minibar Delivery co-founder and CEO. “We look forward to offering our shoppers the opportunity to order from a local 7‑Eleven store and expand our product selection. while still providing an unmatched experience on our website and app.”
