The company, which claims to be the second-largest family-owned winery in the US (after Gallo) is taking on Celler Vall Llach in its domestic market. Trinchero will make four of the Spanish producers wines available in the US:
- Mas de la Rosa (“the winery’s flagship wine”), with an SRP of US$300
- Embruix at $28 per bottle
- Porrera Vi de Vila White at $35, and
- Porrera Vi del Vila Red at $65
Celler Vall Llach is located in Spain’s Priorat wine producing region near Barcelona.
About a year ago, Trinchero completed a review of its distributor arrangements across the US, resulting in a redraw of its existing agreements as well as the signing of new deals.
