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Three Chord Bourbon looks within for next CEO

Henry Mathieu
Last updated: 07/07/2025 at 6:55 PM
By Henry Mathieu
7 July 2025
1 Min Read

Michael Nanula joined the business as senior director of marketing in 2017, following 17 years at Bitcoin Financial Group.


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US-based Three Chord Bourbon has promoted Michael Nanula from chief commercial officer to CEO.

Nanula (below, left) is set to take over from his uncle, Paul Nanula, who has held the role for around eight years and will remain involved as a board member. The recently-appointed head will oversee all aspects of the business, including “capital raising and the activities of his four departmental directors”.

Michael Nanula and Eric Giraldo

Three Chord was founded in 2017 by US musician Neil Giraldo (above, right), who chairs the company. Michael Nanula joined the business at its inception as senior director of marketing, following 17 years at Bitcoin Financial Group.

The Kentucky-based distiller’s core products include Blended Bourbon Whiskey, Amplify Rye, Strange Collaboration, Tennessee Straight Whiskey and Bourbon Cream.

“We have so many exciting things in the works and have nothing but optimism for the future as we move into the next phase,” Nanula said.

Last month, US-based WhistlePig Whiskey recruited Charles Gibb from mixer business Fever-Tree to become its chief executive.

How Irish and American whiskey are navigating tariff uncertainty – Category Intel

Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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