This week’s new spirits launches - 4-8 September 2023

Here’s a round-up of the new launches from spirits brand owners in the week commencing 4 September.

Brown-Forman’s Jack Daniel’s Bonded Rye Whiskey

American whiskey, Tennessee rye, matured for “at least” four years, 50% ABV. Positioned as a permanent brand extension
Online pre-sale in the US from this week prior to a nationwide roll-out shortly afterwards
SRP of US31.99 per 70cl bottle

Bardstown Bourbon Co’s Kentucky Straight Bourbon finished in ex-stout barrels

American whiskey, Bourbon, 50% ABV. Blend that has been matured for between six and seven years, then finished for a year in ex-Bourbon County Brand Stout barrels from Goose Island
Released to the US off-premise this week in 24 states, also on sale online
SRP of $159.99, limited to around 42,000 units

Proximo Spirits’ Bushmills ‘World Wood’ series, 15- and 21-year-old Irish whiskies

Irish whiskey, single malts, 15 and 21 years old, both carry an ABV of 46%
Launching the month as global travel retail exclusives in Ireland and across Asia Pacific
SRPs of $90 [15-year-old] and $265, both per 70cl bottle

Compass Box’s Metropolis blended Scotch

Pernod Ricard’s Powers John’s Lane Cask Strength Irish whiskey

Irish whiskey, 12 years old, 57.8% ABV
Rolling out across Ireland as well as to Northern Ireland on 2 October. Also available from next month at Dublin Airport and online
SRP of EUR90 [US$97] per 70cl bottle

Kyrö Distillery Co’s Kyrö Finnish rye whisky extensions

Whisky, rye, Finland, all 47.2% ABV
On sale online at the craft distiller’s website from 18 September
SRPs start at GBP49.95 [US$63] for Kyrö Malt, then GBP54.95 for Kyrö Malt Oloroso and GBP59.95 for both Kyrö Wood Smoke and Kyrö Peat Smoke, all in 70cl bottles. Also available in 5 and 50cl packs

Takara Shuzo International’s Tomatin ‘The Italian Collection’ single malts

Scotch whisky, single malts, Highland, 12 years old, 46% ABV
Available worldwide through “select” spirits specialist outlets in the off-premise from this week
In the UK, SRP of GBP70 [US$88] per 70cl bottle, available in limited – albeit unspecified – numbers