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This week’s new spirits launches – 24-28 February 2025

Intel Reporter
Last updated: 28/02/2025 at 6:32 PM
By Intel Reporter
28 February 2025
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 24 February.


Copenhagen Distillery Raw No. 5 whiskey bottle
The single malt is made from 100% organic Danish malted barley and aged in non-charred virgin Hungarian oak
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Copenhagen Distillery’s Raw No. 5

  • Whisky, single malt, Denmark, matured in Hungarian oak, 59.7% ABV
  • 1,300 bottles available online
  • SRP of DKK1,500 (US$210) per 70cl bottle

Shed One Fancy Frolic RTD

Shed One gin & tonic cans
The release marks Shed One's first foray into RTDs as it collaborates with local company Mawson's for the tonic water
  • RTD, made with Shed One gin mixed with tonic, 6.5% ABV
  • Available in the UK from selected wholesalers, off-premise multiples, “specialist farm shops and delis”
  • SRP of GBP3.95 (US$4.99) per 25cl can

Suerte Tequila

Suerte Tequila one-litre blanco bottles
Suerte co-founder Laurence Spiewak said: “With the current de-premiumization trend, Suerte is in the perfect position to take market share”
  • Tequila, produced at Tequilera Simbolo in Atotonilco El Alto. Blanco, single distillery, 40% ABV
  • Available at select bars in Florida, Colorado, Texas, California, Georgia, Oklahoma, New York, Kansas, Indiana & Arizona and “soon to be” in Massachusetts, Illinois, Kentucky, Nevada, Tennessee, New Jersey and Washington
  • Only available on-premise, 100cl bottle

The Shed Distillery’s Drumshanbo Tawny Port Cask

Bottle of and box for Drumshanbo Irish whiskey
Eleven-year-old The Shed Distillery has released this limited-edition expression in the US
  • Irish whiskey, single pot still, seven years old, matured in ex-tawny port, 43% ABV
  • Rolling out in the US from this week, on sale through selected off-premise outlets
  • SRP of $79.99 per 75cl bottle, available in limited – albeit unspecified – quantities

Geneba Tequila

Geneba Tequila bottles on a rock
Founded by IngridLaVon, Geneba Tequila is additive-free and has been "crafted with women in mind"
  • Tequila. The blanco is double-distilled, the reposado is aged for nine months in American oak, both 40% ABV
  • Available for purchase via company website in 39 US states and “select restaurants and retail locations in Illinois”
  • Blanco has an SRP of $53.99 per 75cl bottle, reposado at $66.99

Meili Vodka

US actor Jason Momoa and brand creator Blaine Halvorson with Meili vodka bottles
Meili Vodka was founded by US actor Jason Momoa and utilises a single distillation process
  • Vodka, Montana, distilled with water from an “ancient aquifer”, 40% ABV
  • Available in the UK from Master of Malt, The Whisky Exchange and Amathus Drinks
  • SRP of GBP43.20 (US$54.60) per 70cl bottle

Brown-Forman’s Jack Daniel’s Aged Series

The 14-year-old iteration is the first time since the early- to mid-1900s that Jack Daniel’s has offered an expression at this age
  • American whiskey, Tennessee, aged for ten, 12 and 14 years, ABVs of 48.5%, 53.5% and 63.15% respectively
  • Available from this month in unspecified limited quantities across the US, the ten-year-old iteration will also  go on sale in “select countries internationally beginning this summer”
  • Jack Daniel’s 10-, 12- and 14-Year-Old SKUs have SRPs of $84.99, $94.99 and $149.99 per 70cl bottle, respectively

Pernod Ricard’s Ballantine’s Sweet Blend

Bottle of Ballantine's Sweet Blend
The use of flavouring in this Ballantine's extension means the product is referred to as a 'spirit drink' rather than a scotch whisky
  • Scotch whisky, blended. Contains caramel and vanilla flavouring, 30% ABV
  • Launching this week, initially in Poland prior to expansion to unspecified markets
  • SRP of PLN118.50 (US$29.90) per 70cl bottle

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