Global Drinks Intel Magazine – March 2025

In the March issue of Global Drinks Intel magazine:

• We dive deep into the on-premise channel, where although the number of outlets may be on the decline, the consumer contact point remains as vital as ever for brand owners
• There’s a look at the best practice in using social media as a marketing tool for start-up brands
• In wine‘s existential battle to secure the attention of younger LDA consumers, we hear how the category’s approach to packaging is undergoing a revolution
• The Global Drinks Intel ESG Awards return for 2025 – Check out this year’s categories and enter now
• On the interview front, we speak to Heineken CEO Dolf van den Brink, Solaro Capri Gin founder Lorenzo Fornari and the CEO of EcoSpirits, Paul Gabie

All this, plus our regular round-up of the latest alcohol news stories and brand owner ESG activities as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.