Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070


This week’s new spirits launches – 19-23 February 2024

Intel Reporter
Last updated: 22/02/2024 at 4:34 PM
By Intel Reporter
21 February 2024
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 19 February.


Diageo's three-strong The Cocktail Collection
SHARE

Brown-Forman’s Benriach Triple Distilled 25 Years Old limited edition single malt scotch

  • Scotch whisky, single malt, Speyside, 25 years old, matured in ex-bourbon and -oloroso sherry casks as well as virgin oak casks, 47% ABV
  • On sale exclusively through the global travel retail channel
  • SRP of US$380 per 75cl bottle, limited to 12,000 units
Bottle of Benriach Triple Distilled 25 Years Old
The 25-year-old Benriach extension is limited by both sales channel and bottle-count

Bacardi’s Double Double 21 Year Old Mizunara Oak Cask Finish blended scotch

  • Scotch whisky, blended, 21 years old, finished for an unspecified period in virgin mizunara oak casks
  • Released this week in the US, available nationwide in the off-premise channel and online
  • SRP of $149.99 per 75cl bottle
Bottle of Dewars Double Double 21 Year Old Mizunara Oak Cask Finish
The next expression from Dewar's Double Double series is heading to the US this month

Beam Suntory’s Auchentoshan 24 Years Old single malt

  • Scotch whisky, single malt, Lowland, 24 years old. The whisky has been matured in a combination of ex-bourbon American oak and ex-sherry European oak casks, 43% ABV
  • Released as an exclusive in Taiwan’s global travel retail channel through a tie-up with Ever Rich Duty Free
  • SRP of $270 per bottle, limited to 774 units
Bottle of Auchentoshan 24 Years Old
Auchentoshan, which celebrated its 200th anniversary last year, is big in Taiwan, according to Beam Suntory's GTR brand marketing director, Manuel Gonzalez

The Lost Explorer Co’s The Lost Explorer blanco tequila

  • Tequila, blanco, 40% ABV
  • Launching in April to Mexico, the US and European markets including the UK
  • In the UK, SRP of GBP59.99 (US$75.60) per 70cl bottle
Bottle of The Lost Explorer bottle
The Lost Explorer, which is led by former Diageo executive Tanya Clarke, is set to add a blanco tequila to its namesake mezcal

Pernod Ricard’s Les Remarquables de Martell one of one cognac

  • Cognac, comprising two eaux-de-vie from Cognac’s Grande Champagne area, each distilled “over 70 years ago”
  • Limited to one unit, available to acquire privately following a display tour in Asia that started in December in Malaysia
  • Priced at EUR1m (US$1.08m) 
Les Remarquables de Martell decanter
The first edition in the series, positioned as an "objet d'art", features gold thread, three synthetic sapphires and a diamond set in 22-carat gold

Diageo’s The Cocktail Collection branded premixes

  • Premix cocktails, Tanqueray Negroni (15% ABV), Johnnie Walker Old Fashioned (17.5% ABV) and Cîroc Cosmopolitan (also 17.5% ABV)
  • Lined up for the UK off-premise channel for next month
  • SRPs not immediately available. On sale in 50cl bottles, equating to five serves, according to Diageo. From April, the three will also go on sale in 10cl cans
Diageo's three-strong The Cocktail Collection
Spirits brand owners' moves to premiumise within the RTD segment continue with these three branded premixes from Diageo

Click here for details on how to subscribe to Global Drinks Intel

Previous Article Close-up of flag of the USA Premiumisation ‘stalls’ for spirits in US in 2023 – data
Next Article Two glasses of champagne up-close on an aeroplane with Global Drinks Intel logo The uncertain outlook for champagne & sparkling wine in global travel retail – Category Intel
OKI MPU - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
BCB Berlin 26 Short Tower - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr
Banner for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Diageo Guinness OOH marketing

Diageo taps into Guinness nostalgia for global marketing campaign

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative