‘Embrace Every Y’ debuts this week in the US and Canada prior to hitting “other global markets”. The campaign will appear on online video platforms as well as through searches on the liked of Facebook, Hulu, Instagram and YouTube.
Financial details about the activity were not disclosed.
“After successfully relaunching Skyy Vodka globally over the past two years, we’ve seen high rates of recruitment … ,” said Campari Group’s global MD for spirits, Raul Gonzalez. “The next step for us is to focus on building brand love with our consumers.”
Two years ago, the brand owner secured ‘official spirit’ status for Skyy with the movie Nope. Co-branded marketing activity was timed around the release of the movie in July 2022. Campari Group has had a steady start to 2024, reporting flat sales from the first quarter, despite a double-digit top-line slide in its Asia Pacific reporting region.
Half-year results are scheduled to be announced on 30 July.
