Campari Group has signed up its Skyy vodka brand with new movie Nope, which opens in the US this month.
Skyy will be the ‘official spirit’ of the film through a marketing arrangement with Universal Pictures and director Jordan Peele’s Monkeypaw Productions. Marketing activity will coincide with the film’s release on 22 July and runs until 16 August.
The co-branded campaign features out-of-home and Social Media presence, along with displays in the US off-premise. A sweepstake will also offer LDA consumers the chance to win tickets to see Nope.
Financial details were not disclosed.
Campari, which acquired French aperitif brand Picon from Diageo in May, will report its results for the first six months of 2022 on 27 July.
