Online alcohol ordering platform Provi has joined Women of the Vine & Spirits as an “associate corporate member”.
The US-based B2B marketplace said the partnership would allow it to connect with industry leaders and contribute to discussions around business development and inclusion. The tie-up will also feature a “digital trade marketing live chat series” in collaboration with the organisation, which champions women in beverage alcohol, promoting gender equality and leadership opportunities across the industry.
Other corporate members of the equality-focused organisation include Southern Glazer’s Wine & Spirits, Breakthru Beverage Group, Republic National Distributing Co and Pernod Ricard’s North America division.
“As our industry continues to evolve, education and access to insights are critical to making smart, forward-thinking business decisions,” said Provi’s senior VP of supplier partnerships, Christina Stella.
Provi operates nationwide in the US, connecting buyers, distributors and suppliers through its online marketplace.
In June, the business named its latest chief product & technology officer.
