Over 500,000 hectolitres of prosecco wine were bottled last month, according to the Consorzio di Tutela Prosecco DOC, representing a year-on-year lift of 12.6%.
The exact figure – 513,569 hectolitres – has only previously been reached once in the denomination’s history. The total for the first seven months of 2024 is around 2.83m hectolitres, a 5.2% increase over the same period of 2023.
“This record is proof that consumers continue to recognise Prosecco DOC as a product of excellence, appreciated … by people of all ages,” said the trade association’s president, Giancarlo Guidolin. “I am truly proud of these achievements, which reflect the … relentless work of the entire supply chain, including producers, winemakers, and bottlers.
“These results reward the Consorzio’s efforts in protection, promotion and enhancement … , a focus on sustainability and innovation: qualities evidently essential for the denomination’s longevity.”
In 2023, prosecco exports totalled EUR1.66bn (US$1.81bn), a 5% rise over the previous year, but volumes dipped 3% to 3.65m hectolitres, largely as a result of reduced demand in the US. While Italy remains prosecco’s largest market, the UK and the US still remain key to the wine’s long-term fortunes.
