Pernod Ricard’s Irish Distillers unit has started rolling out updated packaging for two of the premium expressions from Jameson as part of a wider redesign for the Irish whiskey brand.
The revamp has now hit Jameson Distiller’s Batch, previously known as Jameson Single Pot Still, and Jameson Crested. Distiller’s Batch will retain the existing liquid but now features the signature of master distiller Kevin O’Gorman on its packaging, while Jameson Crested has also received a contemporary packaging update, with new foiling and embossing elements.
The new designs will launch in the UK, Ireland and global travel retail from this month, ahead of a broader rollout to the US and other international markets in 2026.
The updates follow the 2024 change to Jameson Black Barrel and the July 2025 refresh of Jameson Original.
