Molson Coors Beverage Co has recruited high-profile American footballer Patrick Mahomes for the latest ad for its Coors Light lager brand, bypassing his contractual obligation not to associate in a marketing capacity with beer.
The ad, which debuted in the US late last month, sees the Kansas City Chiefs quarterback go about his day in the company of the ‘Coors Light Bear’. According to the brand owner, “due to league contracts, regulations and red tape, star quarterback Patrick Mahomes can’t promote beer”.
The spot follows a similar tie-up a year ago, when Mahomes partnered with ‘The Coors Light’ branded torch/flashlight.
Earlier this year, actor Orlando Bloom promoted Molson Coors’ Staropramen lager in an ad for European markets including the UK.
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