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Mahou San Miguel confirms internal successor as next director general

Jessica Broadbent
Last updated: 06/10/2026 at 6:14 AM
By Jessica Broadbent
28 May 2026
2 Min Read

‘After 15 years in the company, it is a privilege to continue building this project with all the teams.’


Mahou San Miguel logo
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Peio Arbeloa has become the interim deputy GM at Mahou San Miguel and is set to become the  Spanish brewer’s director general in the “coming months”.

Arbeloa (below, right) has been with the Madrid-headquartered group for the last 15 years, most recently as its director general de negocios – or chief business officer. He will spend the next eight months in the transitioning role, “listening, learning and working together” with incumbent director general Alberto Rodríguez-Toquero (below, left).

Mahou San Miguel director generals
Left to right: Mahou San Miguel director general Alberto Rodríguez-Toquero and his successor, Peio Arbeloa. Credit: LinkedIn

Arbeloa joined Mahou San Miguel in 2011 as director general of the company’s combined water, soft drinks & coffee unit. He worked his way up to deputy commercial director, then head of the company’s domestic business division, and finally chief business officer, before his promotion to ‘sub-director general’ this month.

Announcing the move on LinkedIn, Arbeloa said: “After 15 years in the company, it is a privilege to continue building this project with all the teams, supporting us on a very solid foundation and with many opportunities ahead.

“In the coming months, I will be very close to the business and to all of us who make up this great company, listening, learning and working together with Alberto Rodríguez-Toquero in the transition to the general management of Mahou San Miguel.”

The San Miguel brand owner added: “This movement is part of a transition process that we have been working on for some time, with a clear vision of the future and with the aim of continuing to strengthen our project.

“Peio Arbeloa, until now the GM of business, will assume this new responsibility at a key moment for the company, in which we have a very solid base and with important opportunities ahead in an environment in transformation.”

Last year, Mahou San Miguel expanded into energy drinks with the launch of Refeel in its home country.

How consumption changes offer opportunities for brand owners in Spain – Market Intel

TAGGED:Mahou San Miguel
Jessica Broadbent
ByJessica Broadbent
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks. She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.
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