Les Grands Chais de France has launched the first “nationwide” billboard campaign in the UK for its Nozeco non-alcoholic wine brand.
The activity will be live for one year and includes 44 “backlit” billboards in London and “more than 420” further adverts by roadsides across the country. Marketing spend on the out-of-home activation, which is now live, was not disclosed.
“Nozeco is the leader in the UK non-alcoholic wine market,” said the brand’s marketing manager at Les Grands Chais de France, Henry Colyer. “As the category number one, we have a clear responsibility to drive growth for both the brand and the wider category sector.
“This new OOH campaign is a significant investment in building awareness and consideration for the non-alcoholic category as a whole. By increasing visibility on this scale, we aim to drive penetration across the UK and demonstrate that Nozeco is the premier choice for alcohol-free celebrations.”
Privately owned Les Grands Chais de France is a wine producer & merchant headquartered in Petersbach, Alsace. The group’s brands include French wine JP Chenet and Chilean producer Las Niñas. Last year, the company launched JP Chenet’s first redesigned bottle in 41 years.
