818 Tequila, the brand founded by US model & TV personality Kendall Jenner, has partnered with spirits distributor ChinaBev to roll out its portfolio in China.
The tie-up, announced this week, represent’s 818’s debut outside North America, 14 months since its launch. The three-strong line-up – comprising Añejo, Blanco and Reposado – will kick off its China presence in selected “premium” on-premise outlets in Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen.
Nation-wide availability will be limited to the e-commerce channel ahead of a wider release to “all major cities” in mainland China from October.
Jenner, whose Tequila brand is on sale in the US, Canada and selected markets in the Caribbean, features on the cover of this month’s issue of Vogue China.
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