Demand for quality liqueur-based cocktails drives on-premise revival – Category Intel

Liqueur brand owners have displayed their resilience by adapting quickly to new circumstances, evolving trends and consumer demands in Europe, writes Clinton Cawood. The liqueur category in Europe has undoubtedly undergone significant change in the past few years, with producers not only adapting throughout the pandemic, but responding to consumer trends too. All drinks categories have been affected by the pandemic, and liqueurs are no exception, although the impact has varied from one European country to another. Between 2019 and 2020, most of the top liqueur markets in Europe showed a