Heineken has unveiled a change of appearance for its Mexican beer brand, Sol.
Developed by UK-based design agency Love, pack changes include a redrawn sun icon and updated logo, alongside a red, gold and teal palette. The roll-out, which commences this week and will apply in all of the brand’s markets, coincides with Sol’s latest global marketing campaign, ‘Welcome to the Sunny Side’.
Further details on the activation were not immediately available.
“Sol is the original Mexican lager, and features a unique history,” said Sol’s global brand lead at Heineken, Eric Halgand. “This striking new visual identity honours this heritage whilst staying true to its uplifting, sunny positioning.”
Earlier this week, Heineken launched a limited-edition tie-up with French designer Axel Chay, featuring a beer launch and custom-made “Social Set” of tray, coaster and glassware.
