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Global Drinks Intel Review of the Year – The biggest news stories in 2025 – October to December

Intel Reporter
Last updated: 19/12/2025 at 5:54 PM
By Intel Reporter
19 December 2025
5 Min Read

Our review of the biggest news stories in beverage alcohol this year, as reported by Global Drinks Intel, closes with a round-up from the fourth quarter.


October December 2025
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For the top stories from the third quarter – July to September – head here

October

Cyberattack disrupting Asahi in Japan

Asahi Group logo

Asahi Group Holdings confirmed that a ransomware attack had disrupted its systems in Japan, affecting order placement, product shipments and customer service operations.

Ontario Premier warns Diageo of province-wide ban of Crown Royal

Crown Royal-branded truck containing barrels

The democratically elected head of Ontario in Canada threatened to remove Diageo’s Crown Royal whisky brand from the shelves of the province’s alcohol retail monopoly.

Heineken to ‘reduce complexity’ in HQ headcount reduction

Heineken sales Q1 2022-Q3 2025 chart

Heineken announced a “reshaping” of its head office in Amsterdam that would impact around 400 employees.

US craft spirits segment contracts in 2024 as economic pressures persist

Two glasses containing aged spirit
Credit: Pixabay/Pexels

The US craft spirits industry recorded its second consecutive year of declining sales in 2024, as producers faced persistent economic and distribution challenges, according to data released in October.

AB InBev poised to take over UEFA Champions League sponsorship from Heineken

AB InBev logo with UEFA's three European club trophies

AB InBev entered discussions with European soccer’s governing body, UEFA, to sponsor its men’s club competitions, including the UEFA Champions League (UCL).

November

William Grant & Sons CEO Søren Hagh departs

Bottle of Glenfiddich
Credit: Monticellllo/AdobeStock

A world exclusive from Global Drinks Intel broke the news that the head of William Grant & Sons had left the company, less than two years after assuming the position.

Diageo starts ‘ next … chapter’, appoints former Tesco head as CEO

Diageo Sales Performance chart 2016-2025

Diageo completed what it described as a “rigorous process” to replace Debra Crew as CEO on a permanent basis, appointing Sir Dave Lewis to take the helm from the start of next year.

Global wine production set to buck downward trend in 2025

Vineyards in California
Credit: Tim Mossholder/Unsplash

Forecasts for global wine production in 2025 were released in November, with output expected to recover slightly from last year’s historic low – although annual volumes remain “well below recent averages”.

Younger drinkers driving earlier, lighter consumption occasions – Bacardi

Three cocktails on a bar

Younger legal-drinking-age consumers are accelerating the shift towards earlier, lower-intensity drinking occasions, according to the annual ‘Cocktail Trends Report’ from Bacardi, released in November.

Rémy Cointreau needs ‘to challenge the way we think and operate’ – CEO

Franck Marilly

The CEO of Rémy Cointreau outlined a strategic refresh for the group, based on his identification, in the five months since he joined, of “five key levers to regain agility and drive performance”.

December

AB InBev adds to RTD arsenal, buys Beatbox Beverages control

BeatBox lineup

Recent speculation linking AB InBev with Beatbox Beverages was realised in December, with the group’s US unit agreeing to buy a majority stake in the malt- and wine-based RTD brand.

Pernod Ricard trims Mumm portfolio, California unit heads to Trinchero Family Wine & Spirits

Mumm Terroirs Sparkling Napa Blanc de Blancs bottle

Pernod Ricard has announced its most recent portfolio consolidation move, lining up the divestment of the Californian assets of the Mumm brand to Trinchero Family Wine & Spirits.

Diageo consolidates further in Africa as East African Breweries control heads to Asahi

Operative on bottling line at East African Breweries

Diageo lined up another consolidatory divestment in Africa, this time in Kenya, resulting in its majority holding in the East African Breweries unit moving across to Asahi Group.

‘Strategic measures’ needed at Treasury Wine Estates as new CEO lays out priorities

Sam Fischer

The recently-appointed CEO of Treasury Wine Estates delivered his prognosis of the group’s condition, coinciding with confirmation of “weaker market trends in the US and China”.

Campari Group prioritises ‘fewer bigger bets’, offloads two brands to Illva Saronno

Amaro Averna Siciliano bottle with two serves

Campari Group picked the same week in December as Diageo and Pernod Ricard to announce the divestment of another brace of non-core brands, both of which are heading to compatriot Illva Saronno.

For the headlines from the first quarter, January to March, click here

Get ready for 2026 by joining the Global Drinks Intel community now – Head here for details on how to subscribe

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