Global Drinks Intel has appointed Olly Wehring as its digital editor.
Wehring joins the company as online editorial lead after an 18-year stint with beverage B2B website Just Drinks, 16 of which were as managing editor. A trained journalist of 20 years, with a wealth of experience specifically within the alcohol and soft drinks industries, Wehring will oversee GDI’s online content.
During his career, Wehring has reported extensively on the beer, soft drinks, spirits and wine categories worldwide. Among the company CEOs he has interviewed have been the heads of Bacardi, Beam Suntory, Campari Group, Carlsberg, Constellation Brands, Diageo, Heineken, Pernod Ricard and Treasury Wine Estates. He is also one of the few journalists to have secured time with the CEO of Anheuser-Busch InBev.
Commenting on the appointment, Wehring said: “Global Drinks Intel has been committed to becoming the number one source of quality, informative content on the drinks industry. My experience will support the long-term delivery of that commitment.
“In the near term, my focus will be to develop GDI’s digital presence, to feature timely, data-driven content to a broader audience.”
Wehring’s recruitment follows September’s untimely passing of founder & editor-in-chief Alec Smith. “I’d known Alec as a fellow journalist for around 16 years,” said Wehring. “Like so many, I was devastated by the loss of Big Al earlier this year. He was a dedicated and highly-recognised authority on the world’s drinks industry and continues to be sorely missed.
“I’ve been hugely impressed with the depth of knowledge and experience among the GDI team,” he added. “I’m committed to honouring Al’s legacy and will work with the magnificent team he assembled to continue to provide the kind of content needed – in the format required – to help our industry thrive.”
Wehring started in his new role earlier this month and can be contacted at [email protected].
Click here to receive Global Drinks Intel’s free weekly newsletter
