Diageo has launched a fresh marketing campaign for its 21Seeds infused tequila brand in the US.
The ‘Flavor, For Real’ initiative will run across digital platforms, social media and in-store displays nationwide. As part of the campaign, 21Seeds is partnering with prebiotic soda brand Poppi to produce margarita cocktails for in-store activations.
Founded in 2019 by Kat Hantas, Nicole Hantas-Emanuel and Sarika Singh, 21Seeds is a flavoured tequila infused with real fruit juice. Diageo acquired the brand in 2022 for an undisclosed fee. It is available in three iterations: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
Last month, Diageo commenced the rollout of a premix margarita line from high-profile tequila mark Casamigos in the US.
