Sales from three months to the end of March decline by 13.5% to MXN7.41bn (US$424.3m)US & Canada combined tumble 26.3% to MXN3.95bn ($226.3m)Proximo Spirits has taken a beating in the first three months of 2026 in the US & Canada, where its sales have slumped by a quarter.The company, which handles the Jose Cuervo tequila brand outside of Mexico for parent Cuervo, saw its total sales in the three months to the end of March tumble by 13.5%. The performance picks up where the final quarter of 2025 left off, when the group's top line fell by 8.4% on the corresponding period in 2024. H
‘Challenging and contracting environment’ pummels Proximo Spirits in first quarter – results data
‘During the quarter, we remained focused on strengthening the business through disciplined execution and targeted strategic actions in a challenging and contracting industry environment.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



