Campari Group has kicked off the third outing of its Aperol brand’s marketing tie-up with the US Open tennis competition.
The brand will operate an Aperol bar during the USTA-organised tournament, which began this week and will conclude on 7 September. The aperitif has also collaborated with actor Bowen Yang (below) for its latest partnership with the New York grand slam.
Other assets in the arrangement this year include tasting activations in New York City this week at bars including Sojourn Social, Spritzenhaus and T Squared.
Aperol initially agreed an ‘official partner’ tie-up with the championships in 2023. Meanwhile, last week, Gallo signed a deal with the US Tennis Association to have its Clos du Bois brand as the “official wine” of the tournament.
