UK-based Brockmans Gin has lined up the limited roll-out of an ultra-premium extension of its namesake brand.
A total of 3,000 units of WŸLD will be released “in early 2025” with an SRP of GBP350 (US$460) per 70cl bottle. The concept, which features 15 botanicals “ethically hand-foraged in the … most far-flung corners of the world”, marks the first in an annual series of iterations under the WŸLD name.
The bottle itself measures almost twice the height of a normal gin bottle, according to Brockmans, which has framed the pack as a potential collectors’ item. WŸLD was unveiled at a dedicated event last week during the TFWA World Exhibition & Conference in Cannes.
“WŸLD has been a long time in the making and we are delighted to be launching this decadently luxurious gin, made with the finest craftsmanship, elevating gin to another level, as an ultra-premium spirit,” said Brockmans MD Jean-Dominique Andreu, who started in the newly-created senior role in April.
Also in Cannes last week, Brockmans was crowned the GTR brand owner ESG champion at Global Drinks Intel‘s ESG Awards for its 500g bottle that is available now across the channel.
