The US division of Branca International has lined up a limited-edition ‘tattooed’ pack for its namesake Italian liqueur brand.
The bottle, the third in Fernet-Branca’s ‘US Limited Edition’ series, has been designed by LA-based tattoo artist Austin England and features an inked version of the brand’s eagle emblem. The pack (below) carries an SRP of US$34.99 and is available from this week through “select” retailers across the country.
Alongside the launch, Branca USA is running an “immersive showcase” activation at England’s Lowkey tattoo shop in LA between 15 and 18 September. The pop-up will offer consumers “flash tattoos”, as well as branded merchandise.
The company claimed that “Fernet-Branca-themed tattoos are becoming increasingly fashionable”, and Branca USA president Edoardo Branca said the brand’s “relationship” with tattoo culture has been growing “over years”.
Global Drinks Intel has requested further information on the US-focused Limited Edition series.
