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Altamura Distilleries enters Asia through China, Hong Kong launch

Henry Mathieu
Last updated: 07/11/2025 at 6:25 PM
By Henry Mathieu
7 November 2025
1 Min Read

‘Asia represents one of the most exciting growth opportunities for Altamura.’


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Italian vodka producer Altamura Distilleries has entered the Asian market with its namesake brand through distribution partnerships in mainland China and Hong Kong.

The company has appointed Six Days Distro to manage its Hong Kong distribution, while Elire HK will represent the vodka in China, beginning with a debut in Shanghai. The business will then expand to Beijing, Shenzhen and Guangzhou.

“Asia represents one of the most exciting growth opportunities for Altamura Distilleries,” said co-founder James Goggin. “Hong Kong and Shanghai are global hubs for gastronomy, cocktails and luxury culture, and we are delighted to partner with Six Days Distro and Elire HK.”

Last year, the brand entered India through a distribution deal with Delhi-based Amistad Spirits.

“We bring a different perspective to super-premium vodka” – Altamura Distilleries co-founder & MD Frank Grillo speaks to Global Drinks Intel

Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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