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Pernod Ricard hires Martine Rose for Havana Club pack design

Henry Mathieu
Last updated: 07/11/2025 at 6:40 PM
By Henry Mathieu
7 November 2025
1 Min Read

The bottle for the rum brand’s Añejo 7 Años is available in eight markets.


Havana Añejo 7 Años
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Pernod Ricard’s Havana Club has released a limited-edition bottle for its Añejo 7 Años iteration, created in collaboration with British-Jamaican fashion designer Martine Rose.

The release of the bottle, which coincides with Rose’s Autumn/Winter 2025 collection, features a layered design inspired by Havana’s mosaic architecture, incorporating textured labels and watercolour-style motifs. The limited edition became available in eight markets, including Belgium, Romania and the UK, this month, priced at GBP28.95 (US$38) in the UK, and will also go on sale in Canada from April.

Rose, who has previously collaborated with global artists including Rihanna and Kendrick Lamar, becomes the latest creative partner to reinterpret the seven-year-old expression of Havana Club. Previous tie-ups have included projects with music artists Skepta and Burna Boy, as well as fashion label Places+Faces.

In August, Christian Barré called time on his working career, stepping down as the CEO of Pernod Ricard’s Havana Club International joint-venture with state-owned unit Cuba Ron.

‘All the elements are aligning to accelerate the rum category’ – Havana Club International CEO Christian Barré speaks to Global Drinks Intel

TAGGED:Havana ClubPernod Ricard
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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