South Africa-based Abstinence Spirits has lined up the US expansion of its namesake range of zero-ABV expressions.
The six-strong line of non-alcoholic spirits and aperitifs will debut online in the country with an off-premise presence set to be the next aim. The range comprises Cape Citrus, Cape Floral and Cape Spice, Blood Orange Aperitif and Lemon Aperitif as well as Epilogue X.
Social Media and digital activations will back the release during this month and next. All six, priced between US$28 and $35 per 75cl bottle, are produced using botanicals sourced from South Africa.
Abstinence Spirits is currently present in 13 markets worldwide, including Australia and the UK.
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