Why is Campari Group acquiring Courvoisier? And why is Beam Suntory selling? – Comment

Here it is, then: The closest thing to a 'transformative' deal that we can expect in global spirits. And, given the new owner's M&A track record, maybe a guide for what's set to shine in the years to come? Late yesterday, Campari Group announced its intention to acquire the Courvoisier cognac brand from Beam Suntory in a deal worth a shade over US$1.3bn. The purchase, too big in cost and name recognition to be dubbed a bolt-on, is being trumpeted by Campari as the biggest in its history. One could be forgiven for thinking Campari is being brave in upping its exposure in a spirits ca