Dear Drinks Executive,
Welcome to the July/August issue of Global Drinks Intel. We have another full issue thismonth. Chris Tyas, of creative agency Impero, leads off with a thoughtful piece about thepitfalls and opportunities inherent in brand rebuilding.
After a kind invite to Pernod Ricard’s Capital Markets Day in Paris, CEO Alexandre Ricard,along with senior group executives, fronted eight sessions for investment analysts, rangingfrom regional markets to sustainability and a revised strategy called The ConvivialityPlatform, which promises to transform how the company does business.
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
