Global Drinks Intel Magazine – February 2025

In the February issue of Global Drinks Intel magazine:

• As mindful drinking goes mainstream, we consider how the no- & low-alcohol category is becoming increasingly sophisticated – and better defined
• There’s an in-depth look at the role of flavour extensions in spirits and liqueurs, where consistency of offering does battle with an increasingly fickle consumer
• The tequila category goes under the Global Drinks Intel microscope, where we review how brand owners are approaching the opportunity beyond North America
• We also introduce the inaugural Global Drinks Intel New Product Awards, which will pay tribute to the creativity, craftsmanship and vision at work in this vital area of the alcohol industry
• On the interview front, we speak to Proximo Spirits‘ MD of Asia Pacific, EMEA & global travel retail, Shane Hoyne, Seedlip founder Ben Branson and the co-founder of William Grant & Sons’ Silent Pool gin brand, Ian McCulloch

All this, plus our regular round-up of the latest alcohol news stories and brand owner ESG activities as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.