Global Drinks Intel Magazine – April 2026

In the April issue of Global Drinks Intel magazine:

• As consumer fatigue and suspicion of companies’ green claims increases, we consider how alcohol brand owners can get their ESG messages across more effectively
• There’s a look at how aperitifs and spritzes are gearing up for another bumper summer in the Northern Hemisphere, with new flavours, no- & low-alcohol variants and RTD extensions set to drive renewed growth
• Our market analysis heads to the UK, where new regulations, changing consumer habits and rising costs are just some of the many headwinds battering the alcohol market
• Among the categories to get the Global Drinks Intel treatment in this issue are RTDs, mixers, and scotch whisky
• Our interview pages feature the thoughts of Australian Vintage CEO Tom Dusseldorp, the co-founder of functional non-alcoholic spirit brand Aplós, David Fudge and the CEO of trade association the World Spirits Alliance, Helen Medina
• We also prepare to open the window for entries to the Global Drinks Intel ESG Awards 2027 later this month. You can jump the queue by heading here to register your interest

All this, plus our regular round-up of the latest alcohol news stories and brand owner marketing activities, as well as the most recent product launches in spirits, backed by commentary from drinks marketing expert Chris Tyas and on-premise data whizz Charlie Mitchell.