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‘With about 150 brands overall, our tail was way too long’ – Vinarchy CEO Danny Celoni speaks to Global Drinks Intel – Part I

Olly Wehring
By Olly Wehring
8 Min Read

‘We had two businesses that were complementary, but also had different strategies and cultures, as well as different mindsets on what their wine portfolios meant for them.’
Vinarchy logo

Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard’s former wine assets. Four months later, Danny Celoni (below) left the relative comfort of the CEO-ship of Carlton & United Breweries in Australia to take the helm at the newly-created wine business. Global Drinks Intel editor Olly Wehring caught up with Celoni last month to hear about his first year in charge.

Vinarchy has been with us for all of 16 months, coming into being in April last year when Accolade Wines was united with the bulk of Pernod Ricard's former wine assets. Four months later, Danny Celoni (below) left the relative comfort of the CEO-ship of Carlton & United Breweries in Australia to take the helm at the newly-created wine business. Global Drinks Intel editor Olly Wehring caught up with Celoni last month to hear about his first year in charge.What actually is Vinarchy?Vinarchy came together from the amalgamation of Accolade Wines with Pernod Ricard’s Australasian and Spanish

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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