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Why Europe’s on-premise channel needs to balance quality with quantity more than ever – Market Intel

CGA by NIQ
Last updated: 13/12/2024 at 11:42 AM
By CGA by NIQ
9 February 2024
9 Min Read

Consumer engagement with the on-premise is in constant flux. This unpredictability is particularly challenging for pubs, bars and restaurants, but significant opportunities for growth remain.


Exterior of an on-premise outlet in Europe
Credit: Mickis Fotowelt/iStock
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It’s clear that across Europe, the cost of living is presenting a challenge for both on-premise operators and consumers. More so than their global counterparts, European operators are enduring exceptional challenges - nearly nine in ten have seen prices rise in food (89%), drink (89%) and energy (88%), while costs in other areas, such as front-of-house staff and insurance, have risen across the board as well.  As a result, over the last 12 months, businesses have raised menu prices by an average of 32% for drinks and 30% for food. Increases like

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ByCGA by NIQ
CGA by NIQ’s Reach survey provides insights from 34 countries around the world, covering around 27,500 on-premise consumers and 525 operators. It provides accurate and up-to-date analysis of consumer sentiment across Europe and beyond, fusing with other CGA research sources for a 360-degree view of the sector. For more details, contact CGA by NIQ client solutions director George Argyropoulos at [email protected]
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