The dust has barely settled on Tuesday's presidential election in the US, yet the speculation has already begun. And, with only 74 days until Donald Trump's inauguration, we won't have too long to wait to discover which of his promises made in recent months will become reality.For beverage alcohol, the focus in on the levies that the self-described 'Tariff Man' has pledged to impose on imported goods.During the campaign, Trump proposed tariffs on all imports into the US initially of 10% before raising the level to 20%. Concluding that this is just talk would be unwise, given his track record
Which brand owners are worst-placed if tariffs follow Trump victory? – data
Those brand owners exporting to the US from Europe will be concerned – those from Mexico even more so.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



