‘We’ve had to over-deliver on every single metric that’s required to sell a wine product globally’ – Invivo co-founders Rob Cameron and Tim Lightbourne speak to Global Drinks Intel – Part II

In the second part of Global Drinks Intel's interview with the co-founders of New Zealand-based Invivo, Rob Cameron (above right) and Tim Lightbourne (above left) consider the power of celebrity in the current trading environment, the risk of consumer fatigue towards fame and their hopes for the Spicy Jalopeño extension of their SJP sauvignon blanc. Head here for the first part of this interview How is the draw of celebrity bearing up with consumers in today’s challenging trading environment?Tim Lightbourne: We’ve seen many celebrity brands come along and not work. Just