Earlier this week, trade association the World Spirits Alliance published a report looking at the spirits industry's place in the global economy. Global Drinks Intel editor Olly Wehring spoke to the organisation's president - and CEO of Moët Hennessy - Philippe Schaus, to hear more about the report's findings.Global Drinks Intel: Why has the World Spirits Alliance produced this report?Philippe Schaus, World Spirits Alliance president: This is a new beginning for the World Spirits Alliance. It's great that we have this study to highlight to outside players how important the spirits industry
‘Today, there are more voices that are speaking against free trade’ – Philippe Schaus, president of World Spirits Alliance & CEO of Moët Hennessy, speaks to Global Drinks Intel
In its ‘Spirits: Global Economic Impact Study 2024’ report, released this week. the World Spirits Alliance highlighted the role the spirits category plays as a “significant economic driver” worldwide.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



