'The spirits category has different price points and so will no-alcohol spirits' - Pernod Ricard's head of marketing for non-alcoholics, Solène Marchand, speaks to Global Drinks Intel

‘The spirits category has different price points and so will no-alcohol spirits’ – Pernod Ricard’s head of marketing for non-alcoholics, Solène Marchand, speaks to Global Drinks Intel

Last updated: 05/03/2024 at 6:53 PM

By Olly Wehring

5 March 2024

10 Min Read

On one of our recent sojourns to Paris this year, Global Drinks Intel met with Solène Marchand, Pernod Ricard’s head of marketing for non-alcoholics, to hear more about the brand owner’s recent moves in the zero-ABV spirits segment.

Solène Marchand celebrates her tenth anniversary with Pernod Ricard in May. The head of marketing for the company's alcohol-free spirits unit assumed her current position in mid-2022, with the division making its biggest statement in January when it launched Beefeater 0.0% in Spain. Global Drinks Intel: Tell us more about non-alcoholic in Pernod Ricard. Solène Marchand, head of marketing for non-alcoholics at Pernod Ricard: We created a dedicated team for non-alcoholic spirits a year ago. The team, which is based in Paris, comprises me as head of marketing an