How brand owners are tackling the alcohol industry’s packaging problem – Market Intel

Lighter glass, paper bottles and biodegradable materials are all playing key roles in helping wine and spirits brand owners become more sustainable. But, how far has the beverage alcohol industry come - and how much further does it have to go? From the use of heavyweight glass bottles as a premiumisation cue to discarded ring pulls and ostentatious gift boxes, the packaging excesses of the alcohol industry are all around us. While a substantial reliance on single-use plastic may give soft drinks a larger bill for damaging the environment, alcohol is not without sin. Now more than ever, prod