“We’ll never outspend our bigger competitors, so we have to outsmart them” – Whyte & Mackay CMO Steven Pearson speaks to Global Drinks Intel

Last updated: 19/01/2024 at 5:28 PM

23 November 2023

13 Min Read

In Scotch whisky, single malt has long been the category growth driver while blends have carried the volume weight. Whyte & Mackay’s CMO, Steven Pearson, tells Global Drinks Intel how the company has been performing in both segments.

In Scotch whisky, single malt has long been the category growth driver while blends have carried the volume weight. Whyte & Mackay’s CMO, Steven Pearson, tells Global Drinks Intel how the company has been performing in both segments.

This article is available to Global Drinks Intel members only.

Click below for details on how to join the Global Drinks Intel community.

Subscribe for UNLIMITED Access

Already a member?

If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.

AB InBev
Bacardi
Campari Group
Diageo
Moët Hennessy
Pernod Ricard
Proximo Spirits
Suntory Global Spirits
William Grant & Sons

TAGGED:Whyte & Mackay

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.