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How will 2025 treat Bacardi? – CEO Mahesh Madhavan speaks exclusively to Global Drinks Intel

Olly Wehring
By Olly Wehring
6 Min Read

‘Rather than focusing on traditional demographic segments, we prioritise psychographics – understanding what motivates people beyond age or location.’
Bacardi CEO Mahesh Madhavan & company logo
Concluding Global Drinks Intel's 2024 review/2025 preview series of senior executive interviews is Bacardi's group CEO, Mahesh Madhavan. What was your overriding takeaway from 2024? My biggest takeaway from last year was the enduring power of resilience within a family-owned company like Bacardi. When faced with challenges, we draw inspiration from the generations before us who overcame adversity to build the foundations we stand on today. There’s something deeply personal about working together now to shape the company for future generations.On 4 February, we celebrate 163 years of Bacardi

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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