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How will 2023 treat Pernod Ricard’s Chivas Brothers? – Division CEO Jean-Etienne Gourgues speaks exclusively to Global Drinks Intel

Olly Wehring
Last updated: 11/01/2023 at 4:19 PM
By Olly Wehring
11 January 2023
5 Min Read

Closing out our week of senior executive previews of the year ahead, it’s the turn of Jean-Etienne Gourgues, CEO of Pernod Ricard’s Scotch whisky unit, Chivas Brothers.


Chivas Brothers logo & CEO Jean-Etienne Gourgues
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Closing out our week of senior executive previews of the year ahead, it's the turn of Jean-Etienne Gourgues, CEO of Pernod Ricard's Scotch whisky unit, Chivas Brothers. Global Drinks Intel: What was your overriding takeaway from 2022? Chivas Brothers CEO Jean-Etienne Gourgues: The overriding takeaway for me was the resilience of our company and the Scotch category more broadly. 2022 was a challenging year globally: Geopolitical instability, continued supply chain issues, rising energy prices and the increased cost of living certainly posed a challenge to our industry. Our response to

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  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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