How to capitalise on the healthy potential in South Korea’s on-premise – Market Intel

Almost nine in ten (88%) of South Korean consumers visit the on-premise channel (+3pp vs the Asia-Pacific average)61% of consumers in the country visit the channel weekly (+1pp vs the global average)Three-fifths (60%) are ‘likely’ or ‘very likely’ to purchase a drink for at-home consumption if they enjoyed it in a bar or restaurantBoth spirits (-8.1%) and beer (-7.2%) have fallen in value in South Korea's on-premise, but tequila (+0.3pp) and gin (+0.4pp) have grownWhisk(e)y accounts for just over 75% of the spirits sold in the country's on-premise, a decline of 0.7pp year on