In 2023, sparkling wine production in the European Union was down 8% year on year, as were exports to non-EU countriesProsecco topped the EU's sparkling wine production and exports in 2023, but now faces balancing premiumisation with affordability in an uncertain economic climateSparkling winemakers are capitalising on the rise of no/low as a way to reach sought-after Gen Z and tackle the Boomer-centric category’s generational issueBuffeted mercilessly by a combination of the impacts of climate change and shifting consumer habits, as well as geopolitical and macroeconomic uncertainty, sparkl
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