High-end tequila brand Cincoro is marking the anniversary of marketing partner AC Milan with a limited edition bottle for the Italian soccer club’s fans.
The ‘Cincoro Añejo x AC Milan’ pack is limited to 125 units – one for each year of the club’s existence. Priced at EUR295 (US$320) – the standard añejo iteration retails for EUR170 – the bottles are available now from AC Milan’s official store in the Italian city as well as on the club’s website for domestic delivery.
Cincoro’s marketing tie-up with AC Milan commenced last year, coinciding with the brand’s expansion into Italy.
“This exclusive release allows us to offer both AC Milan fans and premium spirits connoisseurs a unique experience, blending AC Milan’s winning spirit with the rich … taste of Cincoro Tequila,” said co-founder & company chair Emilia Fazzalari.
Last month, Diageo revealed details of a rebalanced approach to its presence in tequila, having concluded that its Casamigos and Don Julio brands had been “going up against each other”.
