After a false start or two, zero-ABV spirits are offering real competition to alcoholic brands. There's still a way to go in terms of education, but the prospects are enormous.
Over the last three years, alcohol-free in general has had growth rates to die for, and zero-ABV spirits are no exception. Double, even triple-digit figures have been common.
Admittedly, it’s from a low base. In 2022, according to IWSR Drinks Market Analysis, the UK, which is the largest alcohol-free spirits market, totalled 450,000 cases. To put that in context, alcoholic liqueurs - no-one’s idea of a particular
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
