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Ailing spirits clings to rays of light in France amid bleak outlook – Market Intel

Joe Bates
Last updated: 10/02/2025 at 5:52 PM
By Joe Bates
10 February 2025
12 Min Read

While most spirits categories will face volume declines in France this year, falling inflation and growing interest in domestically-sourced whiskies, rhum arrangé and cocktails are set to lighten the gloom.


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Credit: Tomas Sereda/iStock
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As New Year festivities recede in the rearview mirror, spare a thought for the embattled spirits producers of France, as a year of political and economic uncertainty stretches ahead.Overseas, these spirits brand owners look set to encounter US tariffs from the Donald Trump presidency, while brandy/cognac suppliers face the continued fallout from China’s anti-dumping measures on EU brandy imports as well as sluggish trading conditions across Asia. At home, 2024 was a year of significant political upheaval in France, with President Emmanuel Macron’s government facing social unrest, economic

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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