Owner Island Rum Brands has partnered with Force Trade Service, a renowned company with over 12 years of experience in alcoholic and soft drinks distribution in the country. The importer boasts trading teams in all of Kazakhstan’s major cities, as well as outreach to all sales channels and a 5.000 square-metre storage facility.
“We see important potential for Black Tears in Kazakhstan, and are thrilled to welcome this amazing rum into our portfolio,” commented Force Trade Service’s commercial director, Denis Postrigan. “Consumers in our market will surely appreciate the unique, very different, taste profile of this spiced rum, and will enjoy the brand’s beautiful packaging.”
Black Tears will be offered through all distribution channels, with the focus on Spiced Cuba Libre perfect serve.
“Expanding Black Tears Dry Spiced’s global distribution to Kazakhstan is an important step for us,” said Helena Zakmane, international commercial & marketing director at Island Rum Brands. “It is a market with one of the most rapidly growing rum categories in the world, and young consumers open to trying new things.”
Kazakhstan has shown 24% growth of the rum category (CAGR 2018-2023) according to IWSR latest data, with the projection of further 12% increase (CAGR 2023-2028).
Head here for more details on Black Tears Dry Spiced.
